VALUES AND PERCEPTIONS OF CUSTOMERS ON BEHAVIORAL INTENTIONS IN HARD ADVENTURE TOURISM IN THE MOUNTAIN AND RURAL AREAS: A COMPARISON BETWEEN ASIAN AND WESTERN TOURISTS

Values and perceptions of customers on behavioral intentions in hard adventure tourism in the Mountain and rural areas: a comparison between Asian and Western tourists

The study examined tourists’ behavioral intentions toward hard adventure tourism in mountain and rural areas by investigating the impact of customer value, in addition to assessing the impact of perceived risk factors, self-congruity, and switching costs.The study uses multidimensional theoretical frameworks for customer value dynamics as the bas

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Preface: M3E2 2021 – Economic aftershock of COVID-19

This is an introductory text to Motor a collection of papers from the M3E2 2021: 9th International Conference on Monitoring, Modeling & Management of Emergent Economy, which held in Odessa National University of Economics, Detergent Drawer Odessa, Ukraine, on the May 26-28, 2021.It consists of short introduction, conference review and some observat

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